Fractional Salesforce Marketing Cloud development
Journeys, automations, email and landing page builds, data architecture, and ongoing platform support. Five years of Salesforce Marketing Cloud experience at a Fortune 50 healthcare company.
Services
Certified in Salesforce Marketing Cloud, with working experience across adjacent marketing automation platforms.
Journeys & automations
Journey Builder and Automation Studio: multi-step journeys, conditional logic, triggered and recurring sends.
AMPscript & SQL
Personalization, dynamic content, segmentation queries, and query automations.
Data architecture
Data extension design, schema mapping, Contact Builder relationships, and data governance.
Email & landing pages
Hand-coded responsive HTML, modular template libraries, CloudPages, and rendering QA across 15+ email clients.
Integrations
Marketing Cloud Connect, REST APIs, webhooks, and automated imports.
Deliverability
SPF/DKIM/DMARC, sender reputation, list hygiene, and inbox placement.
Other platforms
Adobe Journey Optimizer and Experience Platform, Salesforce CRM, HubSpot, Acoustic, Mailchimp, Constant Contact.
Documentation
Technical runbooks, naming conventions, and documented standards on every engagement.
Quality assurance
Test data management, rendering and link validation, and pre-deployment QA.
Engagement options
Month to month. Weekly hours scale as needed.
- Journey, automation, and campaign development
- Email and landing page builds with full QA
- Data extension and query maintenance
- Weekly planning session, direct access in between
- Everything in the Fractional engagement
- Implementation, migration, and integration work
- Deliverability management
- Participation in sprint or planning cadence
- Discrete builds and template development
- Deliverability reviews
- Assessments and technical advisory
Five years at enterprise scale
Marketing Cloud work at a Fortune 50 healthcare organization.
Colleagues and clients
"Working with John was a wonderful experience. From the moment he joined our team, he was a dedicated leader and soon was able to refine our workflow. He provided relevant optimizations, which made the working of tasks smoother and more efficient."
"In his role as Scrum Master, John worked in Agile pod settings. He consistently posed thoughtful, strategic questions and effectively balanced numerous competing priorities. He brings a rare combination of reliability, curiosity, and drive that elevates those around him."
"With so much going on, we needed someone who could keep the development team organized and productive. John consistently ensures on-time campaign launches, with his ability to predict and navigate around potential costly roadblocks."
"At the time, our work felt disorganized and chaotic and we needed someone to come in to settle the noise and John did just that. He is a key contributor to our team's success. It's always a pleasure to work with John."
"John has been fantastic to work with on the Group Medicare campaigns. With any initiative he ensures that I am always up-to-date on all steps to keep campaigns moving forward. John is reliable, action-oriented, and organized."
"John managed several of my campaigns this year. I appreciate John's willingness to do what's needed to move the project forward. He always has a positive attitude, is personable and takes initiative to find answers. I really enjoyed working with him this year."
Common questions
How does pricing work? +
Month to month: $3,500 for up to 10 hours per week, or $6,500 for up to 20. Defined projects are billed at $95 per hour.
How quickly can you start? +
Within a week.
We're not on Marketing Cloud. Can you help? +
Yes. Platform experience includes Adobe Journey Optimizer and Experience Platform, Salesforce CRM, HubSpot, Acoustic, Mailchimp, and Constant Contact, including migrations between them.
Is the work documented? +
Yes. Technical runbooks, naming conventions, and build specifications are part of every engagement.
Can you work within our existing process? +
Yes. Three years as an Agile Scrum Master, comfortable in any sprint cadence, ticketing system, or approval workflow, including regulated environments.
Do you work with agencies as a white-label partner? +
Yes.
Where are you based? +
The New York City metropolitan area, working Eastern time.
Start a conversation
Outline the scope of work, or schedule a call. Response within 12 hours.
How this works
Every message receives a personal response, typically with a few questions about platform and scope before a call.